Articles by Jeff Chang
9 Best Initiatives for Growing Million Visitor SEO Landing PagesJeff describes the following 9 initiatives: 1. Investing in an SEO experiment framework 2. Running title and description tests 3. Scaling the number of pages 4. Running experiments on the content format of the page 5. Increasing the content on the page 6. Build real time graphs and alerts for traffic 7. Make language specific pages 8. Improve page performance 9. Invest in AMP
- The Best Metric for Determining Quantitative Product Market Fit
Cohort retention rate is the best metric to determine product market fit for subscription products. It measures the percentage of users from a cohort who remain long term users. It minimizes false positives and negatives because it tracks actual user behavior over time, instead of surveys. As product improvements are made, newer cohorts will have higher retention rates, showing progress towards product/market fit. Once several cohorts level off at a benchmark retention rate for comparable products, product/market fit has been achieved.
- The Best Metric for Determining Quantitative Product Market Fit
Cohort retention rate is the best metric to determine product market fit for subscription products. It measures the percentage of users from a cohort who remain long term users. It minimizes false positives and negatives because it tracks actual user behavior over time, instead of surveys. As product improvements are made, newer cohorts will have higher retention rates, showing progress towards product/market fit. Once several cohorts level off at a benchmark retention rate for comparable products, product/market fit has been achieved.