Intro: What Is a Growth Model?A growth model is a mathematical framework used to forecast future growth rates of a business, product, or market. It takes into account historical data, market trends, and other relevant factors to make predictions about the future.
How Do You Build a Growth Model?Building a growth model requires identifying key drivers of growth, collecting and analyzing data, and choosing the appropriate mathematical model. It is important to continually update and refine the model as new data becomes available.
Growth Model ExamplesExamples of growth models include the S-curve, which predicts a gradual increase in growth followed by a plateau, and the Bass model, which takes into account the Influence of word-of-mouth marketing on product adoption. Other models include the Gompertz model and the logistic model. Each model has its own strengths and weaknesses and should be chosen based on the specific context and data available.