Articles by Matt Lerner
Finding Language/Market Fit: How to Make Customers Feel Like You’ve Read Their MindsMatt covers: • The Case For Starting With Finding Language/Market Fit • How To Find The Language That Picks The Lock (Or Why Nobody Wants Your “All-In-One Solution.”) 1. Uncover Their Goals, Struggles And Language 2. Next, Draft Some Headlines. 3. Validate Comprehension 4. Run This Quant Test