Articles by Matt Hodges
12 Steps to Creating Landing Pages that ConvertCreating a high converting landing page requires focusing on the benefits for the user, highlighting both features and benefits concisely using language that resonates. The article outlines 12 steps to create effective landing pages, starting with understanding the job the product helps users accomplish. The landing page should illustrate how the product gets the job done visually, showcase features, and make key information easy to find. Testing and iterating based on metrics and user research is critical to improve conversion rates over time. Measuring scroll rates, conducting user tests, and running A/B tests can provide insights to optimize landing pages.