Product Management
Working With Sales
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Product and Sales
The success of sales depends largely on the quality and appeal of the product being sold. Sales teams must have a deep understanding of the product's features and benefits, as well as its target audience, in order to effectively communicate its value to potential customers. Collaboration between product development and sales teams is essential in creating a product that meets customer needs and drives sales.
How to Build the Perfect Product — Sales RelationshipAshley covers multiples types of collaboration with sales teams: • Communication formats • How to acquire more customer Empathy by sitting in on customer sales calls • How to provide a transparent roadmap • How to be a Product Knowledge resource on sales calls
How we ensure alignment between sales and productDes focuses specifically on how to run a collaborative process for product roadmapping with sales teams.
Customer Success and Sales
The customer success team plays a crucial role in the sales process, as they are responsible for ensuring that customers have a positive experience with the product after purchase. By providing support, education, and personalized attention, customer success teams can increase customer satisfaction and loyalty, leading to repeat business and positive word-of-mouth referrals. Sales and customer success teams should work closely together to ensure a seamless transition from sale to onboarding and ongoing support.
Building Collaboration Between Account Managers and Customer Success ManagersArtem proposes specific tactics for building collaboration between CSMs and AMs.
