Articles by Artem Gurnov
Effective Questioning for CSMsArtem covers what makes a question effective vs. ineffective and provides examples of essential questions for CSMs.
- How to Prepare for Your First Webinar
Artem has lead hundreds of webinars. He shares the advices he wishes he had before his first one. • Be an expert in your subject • Prepare a consistent story • Prioritize the essential topics • Conduct at least 3 dry runs • Eliminate “ums” and “ahs” • Have a plan or script in front of you • Ask a colleague to help with questions and webinar facilitation • Check your software and equipment
- Building Collaboration Between Account Managers and Customer Success Managers
Artem proposes specific tactics for building collaboration between CSMs and AMs.