Articles by Arielle Jackson

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  Three Moves Every Startup Founder Must Make to Build a Brand That Matters

  Arielle Jackson, Marketer in Residence, First Round Capital

  Branding

  Mark as Read
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  So You Think You’re Ready to Hire a Marketer? Read This First.

  Arielle Jackson, Marketer in Residence, First Round Capital

  Arielle provides a list of questions that help you determine timing for hiring your first marketer: • Are you a B2C or B2B company? • Do you have your GTM motion figured out? • Do you have multiple marketing challenges that you as the founder cannot tackle well? • Does your headcount budget line up with your marketing budget?

  Hiring Marketers

  Mark as Read
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  Positioning Your Startup is Vital — Here’s How to Nail It

  Arielle Jackson, Marketer in Residence, First Round Capital

  This article is a great introduction to positioning and why it's important. It includes a positioning exercise with examples, and then explains naming and messaging methodologies in the context of a positioning foundation.

  Positioning

  Mark as Read