Customer Success
Customer Relationships
Learn Customer Relationships with the Practica AI Coach
The Practica AI Coach helps you improve in Customer Relationships by using your current work challenges as opportunities to improve. The AI Coach will ask you questions, instruct you on concepts and tactics, and give you feedback as you make progress.Curated Learning Resources
- Don't Be Friends With Your CustomersCustomer success managers should focus on keeping customers accountable to achieving their goals, rather than just pleasing them. By becoming too friendly, CSMs may start saying yes to every customer request and lose sight of the overall adoption plan. However, autonomously granting requests could distract customers from their objectives. Instead, CSMs must manage customers prescriptively and ensure they stay on track to succeed by understanding requests but steering customers back to the plan when needed. Pleasing customers does not lead to business results if their goals are not met; true success comes from Accountability and driving customers to achieve what they set out to accomplish.
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