Articles by Samantha Leal
- How to create high-converting landing pages
Samantha covers these tips for designing and writing landing pages: 1. Don’t create a one-size fits all experience - stop having only one landing page. 2. Match the temperature of your messaging to the temperature of your traffic - the visitor's stage of awareness and need. 3. Craft a compelling headline. 4. Make it scroll-stopping with attention-grabbing hooks. 5. Make them believe it, with reviews, star ratings, testimonials, and case studies.