Articles by Noah Weiss
- Manage Your Time Like Google Invests its Resources: 70/20/10
Noah discusses the importance of balancing innovation and optimization in product management. He draws a parallel between Google's investment approach and how product managers should allocate their time. Google spends 70% of its time on core search and ads, 20% on adjacent businesses, and 10% on new ideas. He suggests that product managers should allocate 70% of their time on short-term tasks, 20% on tasks up to a quarter out, and 10% on further-out tasks. He also highlights the importance of consistency and avoiding lumpiness in time allocation, as well as observing and looking for clues in short-term tasks that can lead to new ideas.
- now, next, later: Roadmaps without the Drudgery
Noah explains different roadmaps for different company stages, and the format that works well in companies from 20 to 1000 employees: 3 timeframe buckets for now, next, and later. This format balances clear communication vs. flexibility.
- What You Must Know To Build Savvy Push Notifications
Push notifications have the potential to be a powerful tool for re-engaging users and boosting app usage. However, they must be timely, personalized and actionable to be effective. Developers must ask users for permission to send notifications and then measure key metrics like opt-out rates, uninstalls and actions per notification to ensure they are not annoying users. As mobile devices evolve, notifications delivered at the right context will become even more important for guiding users and reminding them of what matters. If done well, smart notifications can become the most intimate feature of mobile apps, like a close friend who remembers your preferences.