Articles by Nicole Miller
- How Google Sets Goals: Inside Buffer’s Experiment with OKRs
While OKRs provided benefits like guiding teams and facilitating reflection, Buffer also found challenges with the rigidity of quarterly cycles and the effort required. To improve their implementation, Buffer focused on providing clarity, allowing flexibility to adjust OKRs mid-quarter, and collaborating team-wide. Overall, Buffer sees OKRs as a compass, not a map, and will continue to experiment with goal setting systems that best suit their needs.