Articles by Braden Kowitz
- GV Guide to Design Critique
Design critiques are an important part of creating great designs. However, critiques often go wrong when people give unhelpful or vague feedback. Braden provides guidelines for running effective critiques, including setting clear goals, giving specific and constructive feedback tied to business and customer goals, focusing on problems before solutions, and simulating the customer experience when reviewing designs. When followed, these guidelines can help build a culture where design feedback is candid, creative, and focused on improving the product for customers. Effective critiques require effort but result in better designs that benefit from diverse perspectives across a team.
- How to evaluate a designer with a design exercise
Braden provides guidance on how to design a design exercise to mitigate bias, a sample exercise to use, and guidance on how to evaluate results from design applicants.