Articles by Andy Raskin
Andy Raskin is a renowned business storyteller and communication consultant based in California. He has worked with numerous Fortune 500 companies, helping them craft and deliver powerful presentations and pitches that engage and persuade audiences. Andy is known for his unique approach to storytelling, which combines strategic messaging with emotional resonance to create unforgettable presentations that drive action. He is also a sought-after speaker and has delivered keynote speeches and workshops at top industry events and conferences around the world. Andy is the author of the popular newsletter "The Story," where he shares insights and tips on how to use storytelling to transform your business.
- The Greatest Sales Deck I’ve Ever Seen
Andy uses Zuora's sales deck as an example to show how winning sales decks cover this narrative flow: 1. Name a Big, Relevant Change in the World 2. Show There’ll Be Winners and Losers 3. Tease the Promised Land 4. Introduce Features as “Magic Gifts” for Overcoming Obstacles to the Promised Land 5. Present Evidence that You Can Make the Story Come True