Product Development Flows

Scott Williamson, Chief Product Officer, GitLab

GitLab's product development flow has two tracks: a validation track and a build track. All ideas pass through some minimum number of steps in each, but teams do not operate strictly linearly; teams can have multiple projects simultaneously in various steps of the validation and build tracks.

Jeremy Crane, VP of Product, HubSpot

HubSpot uses a "no-process process". They don't have strict roadmaps or sprints, but rather set goals and run discovery to find the right solution, which might take hours or months.

Vivian Pennel, VP, Engineering, Teads

Vivian describes a process for setting up dedicated lanes for different types of work, staffed on a relational percentage basis, where work is prioritized within each lane. Lanes can include: • Fast lane (bugs, feature edits, etc) • Strategic lane (new features) • Tech lane (paying down technical debt, etc)