Articles by Terra Carmichael
- How New Startups Can Win at PR — Advice from a 20-Year Comms Career
Terra provides public relations advice for new startups. She discusses the increased competition for press coverage and recommends focusing outreach on niche publications relevant to the company's goals. Building relationships with reporters and bloggers early is important for cultivating influencers. Terra also suggests developing original content like studies and speaking opportunities to generate interest. In addition to media relations, internal communications should engage and inform employees to create brand ambassadors. Authentic acknowledgment of world events can strengthen trust within a company. While press is difficult for startups to obtain, content marketing and community building are effective alternative strategies for spreading a company's message.