Articles by Sian Townsend

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  Customer feedback strategy: How to collect, analyze and take action

  Sian Townsend, Director of Research, Coinbase

  Section 5 of this articles covers "Seven steps on how to analyze customer feedback": 1. Collate your data 2. Determine how to categorize the feedback 3. Get a quick overview 4. Code the feedback 5. Refine your coding 6. Calculate how popular each code is 7. Summarize and share

  Synthesizing Research

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