Articles by Sanjay Khosla
- In a Crisis, Don’t Chase Shiny, Bright Objects
In times of crisis, businesses often react by pursuing many new opportunities and ideas in an attempt to find solutions quickly. However, this can be counterproductive by distracting resources and creating chaos. A more effective approach is to focus on a single plan and concentrate efforts on what the business can actually control. Sanjay provides the example of a CEO he coached. The CEO's company was able to quadruple profits by muting distractions, focusing the team on digital aspects within their control, and deploying idle resources to e-commerce during the COVID lockdown. To evaluate new ideas, companies should assess if they have margin potential, momentum for growth, and material impact, as well as whether they are short, medium, or long term priorities. Focusing on what really matters is how businesses win in times of crisis.