Articles by Ryan Berg
- How Zapier Reached $35M ARR With This SaaS SEO Strategy
Zapier, the app integration and automation platform, has used programmatic SEO to drive millions of high intent searchers to its product every month. The company created 70,000 search-optimised landing pages with unique content by outsourcing content creation to app partners. It also relied on those partners to get initial backlinks to the landing pages, which enabled the platform to generate a bunch of high-quality backlinks right out of the gate. Zapier leverages the power of organic search to create a more powerful network effect. According to SimilarWeb, Zapier receives 5.8 million visits a month, of which over half comes from search.