Articles by Rob Falcone
- Your Product Demo Sucks Because It's Focused on Your Product
Robert Falcone shares lessons he has learned from giving hundreds of product demos. He stresses the importance of thoroughly understanding your audience's goals, challenges, and needs. Falcone recommends starting demos by envisioning the desired outcome of using the product, then explaining how it can deliver that outcome. He also suggests framing the presentation from a high-level overview down to specific features, while using questions to keep the audience engaged. An interesting tactic Falcone proposes is intentionally leaving silences to avoid overtalking and allowing others to provide more context about their needs.