Articles by Michael Margolis
Get better data from user studies: 16 interviewing tipsMichael digs into how to behave during interviews (be open-minded, smile, be fascinated, avoid generalizations, listen intently) and how to deeply explore topics.
- Field Guide to UX Research for Startups
Michael outlines how to conduct user research for a variety of common startup objectives.
- Questions to Ask Before Starting User Research
Michael provides the question he asks his team before conducting user research to clarify needs and priorities.