Articles by Micah Daigle
Circling Ourselves: The Story Behind Asana’s RebrandMicah covers: • Why did we embark on a rebrand? • Step 1: Unearth the core of our brand • Step 2: Bring in some help • Step 3: Develop a visual identity • Step 4: Iterate, iterate, iterate • Step 5: Create a system • Step 6: Refine the system • Step 7: Brand all the things
- Circling Ourselves: The Story Behind Asana’s Rebrand
Micah covers: • Why did we embark on a rebrand? • Step 1: Unearth the core of our brand • Step 2: Bring in some help • Step 3: Develop a visual identity • Step 4: Iterate, iterate, iterate • Step 5: Create a system • Step 6: Refine the system • Step 7: Brand all the things