Articles by Li Jin
- The Power User Curve: The Best Way to Understand Your Most Engaged Users
The Power User Curve, which plots the number of active users by number of days active in a month, provides a richer way to understand user engagement than DAU/MAU. It shows if there are hardcore, daily power users and the variability among users. Over time, it can reveal if engagement is improving. It can also be used for different user actions beyond just app opens. Not all products need daily use to succeed. Those with infrequent engagement should find ways to monetize when users are active. The 7 day Power User Curve can be useful for workweek products. Comparing cohorts over time shows if products are becoming more engaging. The curve can be based on core activities that matter most. What matters is using the right metrics for each business. The shape of the curve indicates different opportunities for product improvement and monetization strategies.