Articles by Jesse Caesar
Why Qualitative Market Research Belongs in Your Startup Toolkit — and How to Wield it EffectivelyThis is a comprehensive to all aspects of research, from why to do it, what it is, and how to do it. Jesse covers: • What it is: Quant vs. qual • What it’s not: Qual myths, busted • How it can help: The knowledge gaps that qual can fill • The many flavors of qualitative research: focus groups, in-person 1:1 interviews, ethnographic studies, phone or live interviews, online asynchronous discussion board, • How to ramp up qualitative market research for success • Power up your research: craft questions with care, empathy is a moderator’s secret weapon, always be willing to suspend the agenda, triangulate the truth, sleuth for the patterns, garner alignment from the get-go — and sustain it after the research ends