Articles by Jerry Neumann
- Managing Technological Innovation: Industry Analysis
Porter's five forces framework provides a useful overview for analyzing industries and gaining strategic insights. Jerry uses Google's entry into the search engine market as an example to teach students how to identify new value propositions that can create sustainable competitive advantages. The slides introduce Schumpeter's idea of innovation as a source of excess profits and then explain Porter's five forces model to guide industry research. While the framework is useful, gathering data is the first step before applying the model. Jerry argues that users' power as buyers in the search engine market prior to Google was low despite easy switching because users utilized multiple portals.
- A Taxonomy of Moats
If you read nothing else on this syllabus, read this article. It is extremely comprehensive: it covers dozens of moats in 4 high-level categories. https://www.saastr.com/whats-your-moat/