Articles by Jeff Epstein
What Goldilocks Can Teach CFOs About BudgetingJeff lays out 4 steps for a probabilities-based approach to budgeting: 1. An ambitious sales quota, with a 30% probability of achievement 2. A revenue budget that reflects reality, with a 50% probability of achievement 3. A strategic cash budget, with a 70% probability of achievement 4: Going public — Wall Street guidance, with a 90% probability of achievement