Articles by Gina Gotthilf

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  The Tenets of A/B Testing from Duolingo’s Master Growth Hacker

  Gina Gotthilf, VP, Growth & Marketing, Duolingo

  This article covers 4 A/B test case studies that increased product engagement: delaying the sign-up screen, encouraging behavior via streaks, adding badges, and an encouraging mascot.

  A/B Testing

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