Articles by Brian Chesky
How to Scale a Magical Experience: 4 Lessons from Airbnb’s Brian CheskyEarly in Airbnb's history, Brian asked, what would it take to design something that you would literally tell every single person you’ve ever encountered about? From there he developed a framework for how to design an experience rated at 6, 7, 8, 9, 10, or even 11 stars, on a 1-5 scale.