Articles by Auren Hoffman
- How to Select Vendors: look for rate of improvement in the product
When selecting software vendors, the rate at which their product is improving is an important factor to consider in addition to features, price, and compatibility. Products that fix bugs and issues quickly, add new features frequently, and continually delight customers are likely to improve at a fast pace in the future. Companies that publish detailed change logs showing how their product has improved over time gain customer trust and help with the sales process. Publishing clear change logs has significantly helped SafeGraph's sales and customer relationships. In summary, looking for the rate of improvement in a vendor's product is a great way to choose between options.