Articles by Arun Jay
Design Thinking for SEO at Scale: 5 StrategiesArun revealed how SlideShare's focus on accessibility and user experience helped to create an effective SEO machine: • Designing for bots as well as humans and structuring on-page content in a semantically meaningful way led to better SEO • The use of related content and an embed and share value enabled SlideShare to generate more backlinks • The use of human editors helped to curate quality content, which led to SEO equity being distributed from the highest authority page on the domain.