Articles by Arlen McCluskey
10 insights into user-centered growth designArlen outlines 10 insights into user-centered growth design practices at Dropbox. Focusing on the user experience is important when running growth experiments. Some key practices include: getting involved early in the design process to advocate for users; keeping the whole user journey in mind when making changes; polishing successful experiments before shipping; avoiding experiments on atomic design elements; understanding the root cause of issues to design better solutions; incorporating successful ideas into the design system; avoiding dark patterns; and regularly attending team design reviews to stay informed and generate new ideas.