Articles by Annie Steele

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  Principles of Effective Survey Design

  Annie Steele, Head of Research, Stripe

  In Stripe's comprehensive guide to survey design, Annie covers: • What makes a survey great • Key principles behind great surveys • Principle 1: People aren’t here for surveys. • Principle 2: Surveys are branded content. • Principle 3: Always define and decouple concepts in survey questions. • Principle 4: Undercut agreeability. • The understated role of online surveys

  Surveys

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