Articles by Anna Binder
- Untitled: How we use (and don’t use) job titles at Asana
Asana's Head of People Operations, Anna Binder, describes how they use job titles primarily to describe a person's role or the type of work they do, not to indicate level or seniority. • They use titles like "Lead" to refer to both people managers and individual contributors who run a function. People who run functions often use titles like "head of" to describe their role. • They use traditional titles in job descriptions to attract candidates and when representing Asana externally. They decided not to use titles internally to indicate level to avoid demoralizing people. • Asana values impact over titles, granting authority based on accountability, not titles. Employees can have a huge impact regardless of their title through Areas of Responsibility. • They recognize titles may matter externally, so they empower employees to decide how to represent their roles outside Asana.