Articles by Andy Carvell
Increasing Retention With Push, In-App & Email [Part 1]Andy shares practical tips for improving retention based on his experience at SoundCloud. He emphasizes the importance of product value and engagement as key drivers of retention. Mobile app user retention is influenced by various factors, including product changes, app store descriptions, and targeted marketing campaigns. Andy suggests conducting a thorough audit of the technical capabilities and data integrations related to retention measurement and marketing automation. They also recommend analyzing user behavior and identifying early predictive events for longer-term retention. Additionally, the article emphasizes the importance of qualitative research to validate quantitative findings. The final phase involves reviewing current CRM activities and developing a strategy for improvement.