Articles by Andrew Capland

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  The “Value First” onboarding framework that’s helped activate hundreds of thousands of users

  Andrew Capland, Head of Growth, Postscript

  Andrew's "value-first" framework has 6 steps: 1. Define value 2. Deliver value, quickly 3. Motivate users to take action 4. Customize the experience 5. Start in the middle 6. Build momentum pre-signup

  User Onboarding

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  Inside Growth at Wistia: The Process Behind Our A/B Tests

  Andrew Capland, Head of Growth, Postscript

  This article details the processes, documents, and tools that can be used to establish a culture of experimentation and A/B testing. It describes how to maintain a master ideas log, how to communicate an A/B testing roadmap, and how to log the details of a specific test.

  A/B Testing

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