Articles by Alex Weinstein
Shiny Object SyndromeMany companies suffer from shiny object syndrome where they chase every new trend without focusing on their core strategy. This leads them to do a half-hearted job on multiple initiatives while competitors who focus on one thing do a dramatically better job. Companies need to make strategic bets and stick to them over time instead of jumping from one fad to the next. True commitment to values and causes, not just following trends, builds trust with customers. Brands that have donated to the homeless for years or supported disadvantaged entrepreneurs long-term show real conviction over temporary virtue signaling tied to what's trending at the moment.