Articles by Alex Schultz

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  YC Lecture on Growth & Magic Moments

  Alex Schultz, VP Growth Marketing, Facebook

  In this video, Alex talks about magic moments from about 17:00 to 19:25. He describes the magic moment for services like Facebook, Airbnb, and eBay. Once Facebook's growth team figured out what their magic moment was, they focused on making that moment for as many users as possible, as early as possible.

  Customer Delight

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