Articles by Aleksandr Bezobrazov
Researching market saturation for mobile F2P gamesAleksandr provides a market analysis example of the market for restaurant simulation games on Google Play in the U.S. This market appears to be nearing saturation based on several metrics. The number of monthly active users and total downloads have plateaued around 1.1 million and 1 million respectively. However, revenue has steadily increased, likely due to better monetization by newer games. The average revenue per monthly active user has also risen, indicating consolidation with smaller games losing out. While new games like Cooking Diary have seen success, the stagnant time spent playing games and increased competition suggest the market may become less feasible to enter in the future.