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Articles by Lex Roman

Lex Roman is a growth and conversion strategist with extensive experience in small business marketing, entrepreneurship development, and lead generation. As the owner of Growthtrackers and Super Easy Digital, Lex empowers solopreneurs and freelancers to find clients by diversifying their marketing strategies. With a focus on sustainable lead generation, Lex offers guided programs, 1:1 coaching, and courses to help entrepreneurs achieve their client finding goals. Prior to her entrepreneurial ventures, Lex worked as a growth design consultant for tech companies, where she utilized thoughtful product design to drive sales and conversion. Lex is also the founder of GrowthDesigners.co, a community of designers practicing business-oriented design.
  • Lex Roman Inc logo
    The Skill Grid

    Lex Roman, Growth Design Lead, Lex Roman Inc

    Lex provides a public design skill grid with dozens of skills. With so many skills, she introduces the concept of skill groups to help organize them. She uses 6 skill groups: Facilitation, Visual Design, Interaction Design, Research, Business Strategy, and Development. Lex also provides insight into her process for how she tracks her own ongoing skill development.

    Career Development
  • Lex Roman Inc logo
    Practicing Growth Design

    Lex Roman, Growth Design Lead, Lex Roman Inc

    This is a great first article for going through the skills involved with growth design, because Lex goes all of them: goal setting, prioritization, quantitative research, customer development, competitive research, validation methods (including experimentation), and follow through.

    Growth Design
  • Lex Roman Inc logo
    The Skill Grid

    Lex Roman, Growth Design Lead, Lex Roman Inc

    Lex provides a public design skill grid with dozens of skills. With so many skills, she introduces the concept of skill groups to help organize them. She uses 6 skill groups: Facilitation, Visual Design, Interaction Design, Research, Business Strategy, and Development. Lex also provides insight into her process for how she tracks her own ongoing skill development.

    Design Career Ladders