Articles by Raechel Lambert

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  Defining product marketing — and how it helps build product

  Raechel Lambert, Product Marketing Manager, Intercom

  Raechal explains the 9 core functions of product marketing at Intercom: 1. Understanding customers 2. Competitor research 3. Problem statement and solution story 4. Beta testing 5. Product positioning 6. Product messaging 7. Product QA and the “Marketing Asset Milestone” 8. End to end user experience testing 9. Training teammates

  Intro to Product Marketing

  Mark as Read