Articles by Joanna Wiebe
- Writing Copy for Landing Pages
Writing effective copy for landing pages requires focusing on the customer's needs and pain points. The copy should reflect the maturity of the market and the customer's stage of awareness. Key elements include delivering a convincing first impression, considering the market context, and reflecting the customer's mindset. Tools like the AIDA framework, Rule of You, Rule of One and ideal for statements can help optimize the copy.