Articles by Brandon Hickie
- 10 International Expansion Strategy Best Practices
Brandon covers: 1. You’re either in or you’re out. 2. International market entry will be a roller coaster. 3. Go somewhere where you will get some wins in a reasonable timeframe. 4. Don’t repeatedly recreate the wheel. 5. Fail fast. 6. Don’t over-think it. 7. Only enter one new international market on the ground at a time. 8. Consider partnerships. 9. Conduct interviews. 10. Re-wrapping products rarely works in international markets.