Articles by Michael Seibel
Getting Press for Your StartupMichael recommends treating PR like business development by developing relationships with reporters through warm introductions. Successful press strategies focus on generating real news about product launches, milestones, deals, or fundraising to pitch to reporters. He suggests directly contacting reporters as a founder and offering news as an exclusive on a consistent basis. Maintaining a queue of upcoming news stories helps spread coverage over time. While most meetings may not result in coverage, a 25-50% success rate is expected with the right approach.