Articles by Tyler Gaffney
- Pricing Lessons from Working with 30+ Seed and Series A B2B Startups
Early-stage B2B startups often make pricing mistakes like setting prices in a vacuum without customer input, sticking to an initial price point too rigidly, pricing too low, and overcomplicating structures. Tyler Gaffney advises startups to have pricing conversations with customers to determine an upper bound price and an anchor point of comparison. Start by qualifying prospects before discussing price and delivering the price in real-time conversations. Don't panic if customers object initially but keep fact-finding to understand constraints. Track key data from pricing discussions in a simple spreadsheet to gain insights that inform future pricing tests and strategies.