Articles by David Ly Khim
- The PR Flywheel and How to Get it Moving for Your Startup
David Ly Khim, Co-Founder, Head of Strategy & Operations, Omniscient Digital
- HubSpot’s Growth Experimentation Process
David Ly Khim, Co-Founder, Head of Strategy & Operations, Omniscient Digital
David covers: • Why run experiments? • How do we think about experiments? • Documentation, with a growth experiment template in Airtable • The Process: Hypothesis, Brainstorming, Research, Objective Statement, Experiment Design, Predicted Outcome, Peer Review, Prioritize and Run, Analysis, Post-Mortem Experiment Readout • How can startups apply these principles? • Common Questions