Articles by David Ly Khim
The PR Flywheel and How to Get it Moving for Your StartupDavid discusses how startups can build positive publicity through a "PR flywheel" approach rather than relying on one-off placements. It involves creating press-worthy content that gets links and increases authority, leading to more attention and traffic over time. Simply pitching your product will not work; journalists care about their own needs. David recommends researching journalists, creating in-depth resources or reports, and building relationships by being helpful without asking for anything. He provides examples like HubSpot and Startup Stash that utilized these tactics successfully.
HubSpot’s Growth Experimentation ProcessDavid covers: • Why run experiments? • How do we think about experiments? • Documentation, with a growth experiment template in Airtable • The Process: Hypothesis, Brainstorming, Research, Objective Statement, Experiment Design, Predicted Outcome, Peer Review, Prioritize and Run, Analysis, Post-Mortem Experiment Readout • How can startups apply these principles? • Common Questions